                    &        &            &                     &            &                     &            \\
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &       1.308         &      (0.59)&       0.690         &     (-1.44)&       1.800         &      (1.65)\\
Previous campaign experience&       1.138         &      (1.56)&       1.053         &      (0.96)&       1.195\sym{***}&      (3.42)\\
%Gender              &                     &            &                     &            &                     &            \\
%Campaign            &                     &            &                     &            &                     &            \\
Campaign Period     &       3.771\sym{***}&      (3.82)&       3.100\sym{***}&      (4.61)&       0.566\sym{*}  &     (-2.29)\\
Campaign Period $\times$ Competitiveness&       1.484         &      (0.95)&       1.892\sym{*}  &      (2.14)&       1.662         &      (1.65)\\
Campaign Period $\times$ Previous campaign experience&       1.060         &      (0.90)&       1.002         &      (0.05)&       0.995         &     (-0.11)\\
Male                &       0.961         &     (-0.15)&       1.081         &      (0.47)&       0.867         &     (-0.75)\\
Male $\times$ Campaign Period&       1.224         &      (0.65)&       0.977         &     (-0.10)&       1.169         &      (0.78)\\
Age                 &       1.006         &      (0.52)&       1.006         &      (0.75)&       0.997         &     (-0.37)\\
Time until election &       0.996\sym{***}&     (-5.31)&       0.992\sym{***}&    (-13.31)&       1.001\sym{*}  &      (2.21)\\
Fianna Fáil        &       0.228\sym{***}&     (-6.25)&       0.671\sym{*}  &     (-2.23)&       0.391\sym{***}&     (-5.06)\\
Fine Gael           &       0.151\sym{***}&     (-7.67)&       0.636\sym{*}  &     (-2.40)&       0.402\sym{***}&     (-4.95)\\
Green Party         &       0.566         &     (-1.93)&       0.925         &     (-0.48)&       0.615         &     (-1.93)\\
Labour              &       0.191\sym{***}&     (-4.31)&       0.467\sym{**} &     (-2.60)&       0.365\sym{***}&     (-3.37)\\
Other/Ind           &       0.127\sym{***}&     (-3.40)&       0.584         &     (-1.68)&       0.305\sym{***}&     (-4.50)\\
Sinn Féin          &       0.296\sym{***}&     (-3.62)&       0.629\sym{*}  &     (-2.10)&       0.423\sym{**} &     (-2.66)\\
Social Democrats    &       0.283\sym{*}  &     (-2.46)&       0.429\sym{***}&     (-3.46)&       0.515\sym{*}  &     (-2.17)\\
Solidarity-PBP      &       1.228         &      (0.51)&       0.970         &     (-0.11)&       1.455         &      (1.34)\\
District magnitude  &       0.799         &     (-1.38)&       1.057         &      (0.51)&       1.016         &      (0.16)\\
Candidates running  &       1.030         &      (0.67)&       0.996         &     (-0.16)&       0.985         &     (-0.43)\\
Urban               &       1.260         &      (1.23)&       1.278\sym{*}  &      (2.07)&       1.245         &      (1.46)\\
Twitter length      &       1.000         &     (-1.63)&       1.000\sym{***}&     (-3.52)&       1.000         &     (-1.21)\\
Followers count     &       1.000         &      (1.83)&       1.000         &      (0.92)&       1.000         &      (1.38)\\
Rolling average of no. of tweets (7 days)&       0.990         &     (-0.64)&       0.954\sym{***}&     (-3.57)&       0.991         &     (-0.68)\\
Rolling average of retweets (7 days)&       1.006\sym{*}  &      (2.02)&       1.003         &      (1.94)&       1.002         &      (1.42)\\
Sum of likes on previous 10 tweets&       1.000\sym{*}  &     (-2.11)&       1.000         &     (-1.08)&       1.000\sym{**} &     (-2.80)\\
Sum of retweets on previous 10 tweets&       1.001         &      (1.52)&       1.000         &      (0.49)&       1.001\sym{**} &      (2.90)\\
\hline
Observations        &       50334         &            &                     &            &                     &            \\
